Flower Pricing Calculator for Florists

Flowers. Start with what you paid for the stems in this one piece, at wholesale. Add a waste allowance, because some of every bunch breaks, ages out, or gets trimmed away before it is sold; ten percent is a cautious starting point, and shops that track it often find it is higher. Multiply that by your flower markup. Three to four times wholesale is the figure most florists are taught, and it has to cover the cooler, the rent, the hours nobody sees, and the stems that never sell.

Hard goods. The vase, foam, ribbon, card and wrap get a smaller markup, commonly around two times, because they do not spoil and the customer can roughly guess what a vase costs.

Labor. Design time is the part most often left out, which is how a casket spray that took forty minutes ends up priced like a vase arrangement that took eight. Minutes times an hourly rate keeps the slow pieces honest.

Delivery is a separate line. Folding it into the price makes your arrangements look expensive next to shops that list it separately, and it hides what delivery actually costs you.

Foliage and filler that never get counted. Waste that is assumed to be zero. Labor that is priced at nothing because the owner did it. Upgrades sold as “a little bigger” for a little more, when the Deluxe actually uses forty percent more product. Run your three best sellers through the calculator with honest numbers; the result is usually a few dollars higher than the price on the site, and that gap, multiplied by a year of orders, is real money.

Once the sizes are priced, the next problem is showing them. A customer cannot choose the Deluxe they cannot see, which is why showing all three sizes as photos matters as much as pricing them right. If you only have a photo of the Standard, BloomShot can preview the Deluxe and Premium of the same design from that one photo.