Guide
How to Show Deluxe and Premium Flower Sizes Online
To show Deluxe and Premium flower sizes online, put all three sizes in front of the customer as pictures, not as words in a dropdown. Photograph or preview Standard, Deluxe, and Premium the same way (same backdrop, same angle, same distance) so the only thing that changes is the arrangement, then add one concrete line per size and the price step. A customer cannot choose an upgrade they cannot see.
Most flower shop product pages show one photo and a size menu. Below is why that quietly steers people to the smallest size, what a customer needs to see instead, three ways to get the photos, and how to keep them honest.
Why does one photo with a size dropdown fail?
The word Deluxe carries no information. It could mean three more roses or twice the arrangement. With one photo on the page, the customer does not know whether that photo is the Standard, the Premium, or something in between, and most shops never say. Faced with a price they can read and a difference they cannot see, the safe choice is the cheapest one.
This is the size-anchoring problem. People judge a price against whatever they can compare it to, and a lone photo gives them nothing to compare. Three sizes shown side by side fix that. The Standard looks like a fair choice, and the Deluxe looks like what it is: a visibly fuller piece for a known amount more. You are not tricking anyone into an upgrade. You are letting them see what they are buying, which is also your best protection against the “this looks smaller than the picture” phone call.
What does a customer need to see for each size?
The size itself, at the same scale
Each size has to be shot from the same distance, so the Premium really does take up more of the frame than the Standard. If every photo is cropped tight around the flowers, all three look identical in a product grid and the comparison is gone.
Something to judge scale against
Flowers have no fixed size, so give the eye a reference: the same table edge in each frame, the same candle or book beside the vase, or a hand holding the piece. Then back it up with numbers, the approximate height and width in inches or centimeters.
What is actually added
"More flowers" is vague. "Deluxe adds six more roses and extra eucalyptus" is something a customer can picture and you can deliver. If the vessel changes between sizes, say that too.
The price step, right next to the picture
Show each price beside its photo so the customer reads picture and price together. A size that costs noticeably more but looks only slightly bigger will not sell, and seeing the three side by side is how you catch that before your customers do.
Three ways to get photos of all three sizes
01Build all three once and photograph them
This is the most accurate option and the one to choose for your best sellers. You make the Standard, Deluxe, and Premium from your own recipes, shoot them in one session, and the photos show exactly what each price buys. The cost is time and product: three arrangements per design. Do it on a slow morning and send the pieces out on that day's orders or into the display cooler, so nothing is wasted.
02Photograph the Standard and describe the rest precisely
If you can only shoot one size, label it clearly ("Shown: Standard") and describe the others with real numbers: stems added, approximate dimensions, vessel. This is the minimum honest version. It is far better than an unlabeled photo, but it still asks the customer to imagine the upgrade, and plenty of people will not bother.
03Generate size previews from your Standard photo
AI tools can take a photo of your Standard and produce fuller Deluxe and Premium versions of the same design on the same backdrop. This is the fastest route for a large catalog, where building three of everything is not realistic. The trade-off is that a preview is a picture of what the larger size would look like, not a photo of a piece you built, so you have to check each one against your real recipe before it goes on the site.
BloomShot does the third option, so weigh this paragraph accordingly. On the Pro plan ($69 a month for 150 photos) you upload your Standard photo once and get Standard, Deluxe, and Premium size previews that sit on the same backdrop and read as one product line. They are visual previews of size and fullness based on your design, not a bloom-for-bloom guarantee of the final piece. You can see how they look on the Standard, Deluxe, and Premium page and compare plans on the pricing page. For your top few sellers, building the real thing once is still the more exact choice, and many shops will sensibly do both: real photos for the best sellers, previews for the long tail.
How to photograph three sizes so the difference is real
01Write the recipe for each size first
Decide exactly what Deluxe and Premium add before you pick up a stem: which flowers, how many, and whether the vessel changes. The photo is a promise, so it should come from a recipe you can repeat at that price every week.
02Build all three in one session
Use flowers from the same buckets on the same day so color and freshness match. Make the Standard first, then scale up, keeping the same shape and palette so the three read as one design at three sizes rather than three different arrangements.
03Lock the camera position
Mark a spot on the table for the vase and a spot on the floor for you or your tripod. Take every photo from the same distance and the same height, level with the flowers. Do not step closer for the Standard or back for the Premium. The whole point is that the bigger piece fills more of the frame.
04Keep the backdrop and light identical
Same surface, same background, same window, all within the same half hour. If the light or backdrop changes between sizes, the eye ends up comparing the photos instead of the arrangements.
For the basics of light, angle, and background, follow our guide to photographing arrangements with a phone.
05Shoot each size alone, then all three together
Take the individual photos first, then line up Standard, Deluxe, and Premium left to right in one frame. That single lineup photo is the most useful image on the page, because it makes the comparison for the customer in one glance.
06Do not crop the difference away
When you edit, apply the same crop to all three individual photos. Website grids and editing apps love to zoom each image until the flowers fill the square, which makes a Standard and a Premium look the same size. Leave the empty space around the smaller piece. It is doing a job.
07Label every image
Put the size name in the caption and alt text and, if your site allows it, on the photo itself. A customer who lands on the Premium photo from a search or a shared link should never have to guess which size they are looking at.
Where do the size photos go on the product page?
Main image: the size that is selected by default, labeled with its name. If the page opens on Standard, the first photo is the Standard.
Second image: the three-size lineup. A customer swiping through the gallery on a phone reaches it right away, and it answers the size question before they ever open the menu.
Size options: if your website platform supports a separate image for each product option, attach each photo to its size so the main image changes when the customer taps Deluxe or Premium. Look in your product settings for variant or option images.
Under each option:the one-line difference and the price, for example “Deluxe: adds six roses, about 16 inches tall.” Use your own real numbers, not these.
The lineup photo also earns its keep outside the product page. It works as a social post and as an answer when a customer messages to ask what the bigger size looks like.
How do you keep size photos honest?
One rule covers most of it: never show a size you would not build at that price. If the Premium photo shows two dozen roses, the Premium recipe has two dozen roses.
Avoid the small tricks that inflate one size: a lower camera angle, a tighter crop, a wider lens, or a tiny vase placed beside it for contrast. They win one order and lose the customer when the delivery arrives.
Add one substitution line to every page, such as “Exact stems vary with the season; size, colors, and style will match what is shown.” And re-check the photos whenever a recipe or a price changes. An out of date size photo is a stock photo you made yourself, with the same problems we cover in stock vs your own work.
If you use generated previews, hold them to the same rule. Compare each preview with your recipe, and do not publish one that shows more than you would deliver.
Start with the Standard photo you already took.
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Transform my first photoQuick answers
How do I show Deluxe and Premium flower sizes on my website?+
Show a photo of each size taken from the same distance on the same backdrop, plus one lineup photo with all three side by side. Add a one-line description of what each size adds and put the price next to each picture.
Do I have to make all three sizes to photograph them?+
No, but it is the most accurate option. If you cannot build all three, either label your one photo with its size and describe the others with real numbers, or generate size previews from your Standard photo and check them against your recipes.
How much bigger should Deluxe and Premium be than Standard?+
Big enough that the difference is obvious in a side by side photo viewed on a phone. There is no universal rule. The step is set by your recipe and your price, and if you cannot see the difference at thumbnail size, your customer cannot either.
Should I list stem counts for each size?+
Yes, when you can keep to them. A specific line such as "adds six roses" is easier to picture and to trust than "fuller", but only publish numbers your recipe really delivers, and include a seasonal substitution note.
Which photo should be the main image, Standard or Premium?+
Use the size that is selected by default, and label it. Showing the Premium as the main photo while the price on the page is for the Standard is a quick way to earn a complaint.
Can AI create Deluxe and Premium photos from one arrangement photo?+
Yes. BloomShot generates Standard, Deluxe, and Premium size previews from one photo of your Standard arrangement on its Pro plan, which is $69 a month for 150 photos. They are visual previews of size and fullness, not a bloom-for-bloom guarantee, so check each one against what you would actually build.
Written by the BloomShot team. Built by a working florist.